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Sales and marketing

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Enabling outstanding care to reach the families who need it

Without our sales and marketing team, we wouldn’t be able to get the word out about our exceptional home care plans or make that crucial match between a customer and a carer.

The team manages:

  • All new customer enquiries for live-in care or visiting care, by phone, email or on live chat
  • Arranging personal home visits for new customers with their local care specialist
  • Helping to match each of our customers with the ideal carer
  • Promoting our quality care services to new customers and new carers

Search our vacancies to discover the latest opportunities at Helping Hands. Alternatively, for an informal chat about joining our team, email Kim or speak to her on 07805 626091, or email Kate or call her on 07736 887004.


Meet our Sales and Marketing Director

Lindsey Edgehill

Having worked for Helping Hands since 2004, Lindsey has seen a huge increase in demand for home care services during that time. “The current social and economic climate means that, now more than ever, people need to be aware of all of their options,” she said. “It’s our job to show the alternative to nursing and residential care homes, and that care in the home is possible from just 30 minutes through to full-time live-in care.”

Part of Lindsey’s role is building awareness about live-in care and ensuring that a family’s journey through to starting care is as smooth as possible and with the best carer match.

She shared, “I am proud to be part of an organisation that is so passionate about its service and the welfare of its customers and carers. Not everyone gets to go to work and know they have really made a difference to people’s lives. Here at Helping Hands, we get to do just that.”


Meet our Head of Sales

Caroline Redman

Having headed up the sales team since 2013, Caroline has seen a lot of change since she joined Helping Hands. She and her friendly team are on hand to guide new customers through their care journey, which can often be an overwhelming and emotional experience.

“My team are all experienced people who understand why people need help at home and are there to answer all questions related to care, holding the customer’s hand every step of the way,” she said. “We can start care within 24 hours, sometimes quicker, so we are used to being reactive and putting everything in place quickly and efficiently.”

Caroline has herself had the personal experience of caring for a loved one with dementia at home. “I understand the challenges dementia brings to the individual and the family,” she shared. “I don’t think there is a better place to use my knowledge, experience and understanding than here at Helping Hands.”

Hearing the sigh of relief when we are able to help a family at such a difficult time is so rewarding. Everyone here is passionate about making a difference, which we do in any way we can.

Caroline, Head of Sales


Meet our new New Business Team Leader for visiting care

Christine Reilly

Beginning her career as a carer with Helping Hands in 2003, Chrissy is now manages the team receiving all calls from new customers who are looking for a visiting carer. She said, “I love to help people, Helping Hands is in my blood now!”

Chrissy shared about the period she worked as a carer. “At the time it was an ideal job as I was raising three young children. The flexibility of having a good work-life balance and helping people in the community was perfect. I fell in love with care from the moment I crossed the threshold of my first customer.”

Like many of her colleagues, Chrissy progressed quickly after starting at Helping Hands, and has since been a trainer, care coordinator and branch manager. She said, “I’ve gained so much knowledge from my previous roles in the business. This knowledge has really helped me to develop the team and ensures that I’m able to answer most questions I’m asked.”


Meet our New Business Team Leader for live-in care

Zoe Wheeler

Zoe and her team look after all of our new customers seeking live-in care. She said, “I get great job satisfaction in helping families who are in the process of needing care for the first time. I know it can be daunting and unsettling but I have great confidence in the quality of our service and our fantastic carers.”

Like many members of the the team, Zoe has had personal experiences with family members who were in need of care. “I really wanted to be a part of that initial care set-up process,” she said. “I wanted to be able to give our customers peace of mind to know that, first and foremost, we were looking after the well-being of their loved ones.

“I love working for Helping Hands. We all have passion and drive, and want to deliver an excellent service. It’s a great place to work.”

Everyone deserves dignity and care on their terms. This is possible – it just takes a little thought, care and attention. Everyone deserves the best possible experience in life.

Zoe, New Business Team Leader


Customer Liaison Manager for live-in care

Katie Gillett

Katie Gillet, Customer Liaison for Live-in CareKatie speak to families every day who are looking for live-in care, many of who are completely new to care and are asking for help for the first time. Having been with Helping Hands for some time, she does everything she can to provide the extra reassurances they need.

“Picking up the phone and starting the care process can be really daunting for many families,” she explained. “But we’re always here to guide them and give them as much advice as we can. Sometimes we get calls about emergency care, which is when it’s really important to keep them calm, comfort them and reassure them that we’re here to support them in whatever way we can.”

Being part of a close, supportive team has helped Katie to learn and develop in her role. “I really enjoy working at Helping Hands. As a team, we all work together to help anyone who needs care at home to have the support they deserve, whether it’s a student going to university or someone coming out of hospital. It’s so rewarding to know that, at the end of the day, we’ve helped make someone’s life a little easier.”


Meet our Head of Marketing

Cleo Canning

After working in retail for a number of years, Cleo joined as the Head of Marketing in 2016. She and her team are responsible for spreading the word about Helping Hands so we can support new customers and find the compassionate carers who will provide that one-to-one support.

Cleo and the marketing team deliver both customer and carer enquiries via the telephone and through digital platforms such as downloads, forms, and live chat. They also work on local and national offline marketing, public relations, advertising, and so much more. She said, “It’s all in a day’s work, and one that I love.”

“I’ve been absolutely astounded by the care, attention and empathy of our whole team across our vast network of carers, our growing network of branches, and support teams at head office,” Cleo added. “It’s a cliche, but as an organisation we really do care. I’m so proud to be part of this team.”

Knowing that you are really making a difference to the health, well-being and confidence of a person really makes you want to give above and beyond every day.

Cleo, Head of Marketing


Meet our Digital Marketing Manager

Sally Tomkotowicz

Sally manages our digital activity for customers and carers. In a role that demands a really passionate person, Sally brings lots of knowledge across paid search campaigns, organic search, social media and content. She is the brains behind our data analysis and manages our digital campaigns, coordinating our external agencies and more complex projects.

“I love the pace and speed at which we work,” she said. “We aren’t scared of being brave and trying anything new.”

“Working in a caring industry is really different for me, having been in technology and IT beforehand. I love working with people – we really do make a difference to people’s lives and this role ticks all of those boxes for me.”


Meet our Local Marketing Manager for North England

Jemini Dalal

Jemini is responsible for our local marketing plans across our network of branches in the north of England covering both carer and customer acquisition.

Working with our branch managers and live-in care managers across a full marketing mix and at a very local level is incredibly important to her. Spanning digital, direct mail, advertising, public relations, collateral creation, event management and exhibitions, she is the go-to person for coming up with local marketing plans that will increase our customer base and recruit new carers.

“I can honestly say that working for Helping Hands has been a great opportunity for me to gain a wealth of knowledge as a marketer,” Jem said. “I’ve learnt so much in such a short amount of time. I enjoy working for a company that cares so much about the progression of its employees.”

There is a great ethos and I think this is partly because the company is still family owned and run. Those family values are definitely reflected throughout the values of the business.

Jemini, Local Marketing Manager


Meet our Local Marketing Manager for Wales and South England

Tom takes care of our local marketing plans for the growing branches in Wales and the south of England, including nine branches in London.

It’s Tom’s job to work with our branch managers, local care managers and recruitment across all regions to grow our customer base and ensure that we have enough carers to support the growing number of customers.

“No one day is the same within the marketing department, and that’s why I love what I do!” he said. “One day I could be designing branch signage and internal graphics for a new branch, the next I could be setting up an exhibition at the Alzheimer’s show, and the next organising a press advert. The variety is what makes working at Helping Hands great!”


Meet our Carer Profile Writer

Kerry Wright

The carer profile writer is a pivotal role within the marketing team. After joining the team straight from university, it’s her job to ensure that every live-in carer who is trained at our Centre of Excellence has a unique carer profile.

Matching each customer with the right carer is so important to us at Helping Hands. So much so that we create profiles for every single live-in carer so customers can choose the perfect fit for them. The profiles share a carer’s experience and qualifications, plus details about their personality, interests, likes and dislikes, plus why they decided to become a carer. It’s all essential information for finding the best carer for each family.

“This is my first job and I’m so excited to have been given the opportunity to work with such caring, passionate people,” Kerry said. “I’m loving my role – getting to spend time with the carers, interviewing them about their life experiences and sharing this with our customers is really rewarding.”


Other people are interested in...

We’re here to talk through the many job opportunities available here at Helping Hands. You can call Kim on 07805 626091 or Kate on 07736 887004 to learn more about working for Helping Hands.

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