Marketing Team

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Meet our Head of Marketing

Mark Beavan

Mark joined Helping Hands in 2019, bringing with him a wealth of knowledge and expertise in the digital marketing industry. For the last 12 years, he has worked in a variety of different industries – from utilities, retail, telecoms, travel and now health care.

At Helping Hands, Mark is responsible for overseeing the marketing team, ensuring strategies are delivered to successfully recruit carers and retain and attract customers.

Like many of our team members, Mark has been moved by the support Helping Hands have offered in his own personal life.

“My whole family was assisted by Helping Hands several years ago when my grandad developed vascular dementia. They supported us through learning about his diagnosis, tips on the best ways to support him and how to support my grandma with caring for him. We’re all extremely grateful for the help we received, and if I can be just a small part of the process for helping others going through a similar situation, then I know that I’ve done a good job.”

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Meet our Commercial Analytics Manager

Paul Futers

With a marketing career spanning over 12 years, Paul oversees the creation and analysis of all Helping Hands digital marketing channels, ensuring that we provide relevant and easily accessible information to potential and existing customers. This allows families all over the UK to have straight-forward access to comprehensive information on our personalised care packages, so they have immediate answers to all their questions in the search for care.

Before joining Helping Hands, Paul worked in the energy industry where he would oversee the marketing campaigns for a variety of different promotions including eco-schemes, where the company would help vulnerable members of the community to keep warm in winter and try to keep their energy bills down. Paul said: “After seeing the impact that we made to homes all across the country, it inspired me to become more involved in making a difference in the lives of families that needed support. Both my wife and my mother work in the NHS, and when I found Helping Hands I decided that a career in care was the right step for me.”

“It’s fantastic to work with so many compassionate people who are as equally driven as me to provide an exceptional level of care to those who need it. I’m proud to be a part of the Helping Hands family, because I can see the real difference that we are making to peoples’ lives on a daily basis and how we are bringing them peace of mind; it’s an amazing thing to be a part of.”

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Meet our Brand and Campaign Executive

Lauren Knowles

Our Brand and Campaign Executive is responsible for creating brand campaigns to reach new and existing customers, whilst also editing and writing our customer magazine – Hand In Hand.

With a Fashion Journalism degree and previous experience in the events and exhibitions industry, Lauren joined the Helping Hands team to bring to life her passion for sharing the stories of those who can inspire beyond measure and to help make a difference to people’s lives. By working closely with the  Digital Marketing and Design teams, Lauren shares the inspiring lives of our existing Helping Hands customers as well as providing potential new customers with the information they need when considering their future care. She said: “It’s such a privilege to be able to come to work and feel as though you’ve made a difference to someone’s life. If one person has Hand In Hand and it has inspired something wonderful in them, then I am achieving exactly what I joined Helping Hands to do.”

She added: “From our carers to our training teams to our support staff to all of our incredible customers, I am surrounded by so many wonderful people from different walks of life and I feel so lucky that I am able to meet them and share their stories.”

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