Jane Ashcroft, Chair
Jane joined the Helping Hands Board in November 2022 with more than 25 years of experience in the aged care sector, including 13 as CEO of a national provider of care and housing, supporting 60,000 customers. Jane is passionate about understanding the changing expectations and demands of customers and ensuring these are fulfilled by engaged and skilled colleagues. She was appointed a CBE in the Queen’s New Year Honours 2015 for services to older people and recognised for her contribution to the sector in 2021 with a Laing and Buisson Lifetime Achievement Award. She won the Health Investor Top 50 “Grand Prix” in successive years for her work on quality and growing services. Jane is also Chair of the GoodGym charity, a Non-Executive Board member of Porthaven Care Home, and an executive coach to senior leaders in the ageing services sector.
Emma Pearson, Chief Executive
Emma joined Helping Hands as CEO in 2024 having worked across Education, Health and Social Care for over 25 years. Emma is committed to delivering great outcomes for individuals who need support and has focussed the Helping Hands purpose on ‘helping people live well at home and in the communities they love’. Joining from Achieve Together, a specialist support provider for working age adults with a learning disabilities, autism, or complex needs across the UK, Emma was shortlisted as an ‘Outstanding Leader’ in the Health Investor Power 50 awards, which recognises the industry’s most effective, inspiring, and influential leaders.
Tristan Philips, Chief Financial Officer
Karyn MacKenzie, Group Managing Director
Claire Taylor-Harris, Chief Customer Officer
Mark Taylor, Chief People Officer
Mark has more than 20 years’ experience leading HR and the People agenda for businesses in the retail, financial services, and the automotive sectors. Mark has worked for a wide range of innovative, growing businesses of different scale, including high street brands such as the Co-op, Topps Tiles, and cinch. He joined Helping Hands in March 2024 bringing expertise in organisational development, culture, and recruitment. He is also a qualified executive coach.
Armin Heydari, Director of Corporate Projects
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